Capalon Blog

This is Capalon Communications blog posts on phone systems and web services.

So You Have a Mailing List, What’s Next?

So You Have a Mailing List, What’s Next?

A mailing list is every website owner’s friend. It makes marketing and promotion much easier and faster. Without a mailing list, it would be harder to build a decent following from intended audience. This is why it important to ensure that the web hosting services that a website owner avails should also include an email list hosting service together with the data hosting. Now that a mailing list is in place, what is next? It is very common for most people to secure all the pre-requisites of a website such as managed servers, decent hosting, carefully created content, and the likes, and end up not really knowing what to do when they are already in place. The same goes for a mailing list. There are a lot of tools in the trade but the most basic concept that every website owner should know about their mailing list is to ensure that it keeps growing. Do not let it stagnate and do not be comfortable with the number of contacts that have already been included. The longer the website is, the more its contact list should grow. The question now is how to let it grow? Every website has a niche and every niche will definitely have a group of people that it needs to target. Website on sports would most definitely appeal to health buffs or people who would want to get in shape in the same way that technology blogs are frequented by people who want to know the latest innovations among gadgets and devices. This is where the hunt begins. The mailing list should include people, organizations, and companies that will find the niche of the website interesting and useful. Getting the list can also be challenging. There are some entities online that offer their services in building an email list depending on the kind of people a website intends to target, and, of course, this comes with a price. There are also available email lists than can be readily purchased regardless of the interests of the owners of the email. Although both of these options save website owners the hassle of having to source the emails of possible contacts, these options do not really offer any guarantees of definite sales and patronage conversion. The more reliable option is to build the mailing list through subscriptions. Although the increase in contacts is much slower, the quality of the list is much higher. The mere fact that the contact voluntarily subscribed, this means that there is an interest in the niche and promotions and advertising have higher possibility of sales conversion. Then, lastly, in what ways can websites encourage subscription? There are also a lot of means to do this depending on what the website is intended for. Say for example, a website that offers software may introduce free subscription for a month that would require the interested parties to register an account using their emails or Facebook account. There are also some websites that requires visitors’ emails before some its contents can be viewed. The idea is to entice the visitor to voluntarily give the needed...

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Data Hosting: What You Need to Know

Data Hosting: What You Need to Know

Websites contain data – from the structure to the content. Securing these data should be the utmost priority of any website owner and website developer. This is to ensure that the data will not be compromised and could also be accessed efficiently. Given all these, it is very important to get a very reliable server. That is why it is necessary for every website owner or would-be owner to know how to choose a server for the website. There are different means to secure data. There are the physical servers and there are also the Internet servers. Although there are still some people who opt to use the physical server, more and more website owners prefer to avail of a reliable internet hosting service because of its efficiency. Database servers are not the typical servers as they are structured differently owing to the massive information that they have to accommodate. Online servers are very interesting software as it could contain a lot of information and could run these applications with much efficiency. This is the reason why when choosing data hosting solutions, it is important to see some of the sample websites the service providers are already hosting. This will be a good gauge to examine how well the server operates. Issues such as delayed loading and the likes should be taken into consideration since these factors affect the experience of the website visitors and, in turn, the website’s performance. There are also two kinds of data hosting – the shared hosting and the dedicated hosting. As its name suggests, shared hosting is a web server that accommodate many websites. Since they are shared, these hosting services are relatively much more affordable, but tend to be limited when it comes to features. Thus, shared hosting can only be ideal for websites that do not intend to expand in the near future. Among the common problems that shared hosting encounters is security. A website’s data is shared among other websites. Although these data are separately stored from others, the risk of compromising information is quite high given the nature of the hosting service. On the other hand, dedicated hosting offers servers to clients that is exclusive for their use. Although it is much more expensive than shared hosting, it offers more features, is much more flexible, gives clients more control, and are much more secured. There is also the hybrid server which uses both the physical and virtual technology. In this set-up, the physically-hosted server is combined with virtual technology maximizing the use of cloud...

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What is an Internet Dialtone?

What is an Internet Dialtone?

When the telephone was invented, it created so many changes in the ways humans interact. It was the first technology that enabled humans to bridge distance among each other. When the Internet came, it has revolutionized the way we do things – not just how communication is done but also including the way people do business. Geographical boundaries have become a problem in the past. Just imagine when these two monumental technologies are merged into one. Just imagine the power it could bring to the way people interact. Let us explore what is an internet dialtone or also commonly known as SIP Trunking. How does it work? SIP trunking or Session Initiation Protocol (SIP) utilizes broadband Internet connection to provide virtual phone lines to an establishment. It is one of the protocols used in Voice Over Internet Protocol. However, because of its nature, it does not only allow voice communication and is not only limited to two parties. Rather, other means of multi-media communication such as tele conferencing, instant messaging, and other applications among more than two lines can also be possible. What advantages does it bring? Internet dialtone is a good business investment because it maximizes the best of two technologies. For one, it offers a very reliable telecommunication system considering that it uses an Internet broadband to connect communicating parties. Second, it is also very cost-efficient because it allows businesses to reduce the money spent for telephone services. In telephone systems, different charges apply if one is calling locally and internationally. However, with Internet dialtone, said charging does not apply. Thus, there is no risk of shooting up communication cost when transacting with parties off-shore for a long period of time for a number of times. Lastly, it offers different kinds of communication platform not limited to voice communication. Thus, companies can vary the way they conduct their meetings. And since it allows for multi-connections, monthly meetings can already be scheduled regularly among top management without them having to step out of their offices. This does not only save money, it also saves time and effort. Is it readily available? So long as there is an Internet connection and standard two-wire phone lines, this technology can be made available right away. Is it affordable? And, it is not at all expensive! Every investment requires anyone to spend. However, it is the quality of what is going to be spent on which will make the difference. Given the advantages that Interne dialtone can offer, it is not only affordable but can be a very practical and profitable...

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What to Look for in a Web Hosting Service

What to Look for in a Web Hosting Service

Websites have become a staple requirement when putting up businesses. If you want to sell a product or promote services, aside from putting up a physical store, you should also make sure to set up a website for your business. However, before deciding on getting that website done, make sure that you check out the data hosting service you are going to choose. Web hosting gives a website its storage space and access in the Internet. If the actual website is the house, web hosting would be the lot where the website and all of its content will be placed. Thus, it is important to get a reliable hosting service. Here is a checklist to help you out. No Downtime Guarantee. Websites are supposed to be accessible 24/7. This is the beauty of online transactions. It can operate all the time and customers can access it anytime. However, if the website is down because of hosting problems and it stays down for more than four hours or so, it can pretty much affect your operation. Hosting service providers may tell you that they can guarantee that their hosting service does not have any downtime, but to be safe, check for uptime scores from websites that a hosting service is already catering to. Ask for a list and verify on your own. Refund Policy. Another good guarantee is if the hosting service offers a money-back deal or rebate when their customers are not satisfied. Both will show a sign of confidence of their services and act of good faith. Round-the-clock Off-site Customer Support. Even with all these guarantees, having a reliable support service that you can turn to in emergency cases can be very helpful. Aside from downtime, the customer support can help troubleshoot, sort out some problems, among others. Allows Room for Improvements. Innovation and evolution have been fast with online technology including the upgrades in website development. Trends in website creation have fast turn-over and what is in trend four to five years ago may not be so much of a hype presently and in the future. That is why the hosting service that you need to get should be versatile enough to allow for these improvements. Service Upgrade Options. Most businesses tend to start out with putting up simple and small websites to see if this online marketing strategy will really help their business. And, if they yield positive results, business owners tend to upgrade their websites. In case that this would be possible in the near future, make sure that the hosting you get offers this kind of feature. User-friendly Features. Unless you have a background on web development and hard coding, make sure that you get a hosting service that provides easy to use control panels especially if you are planning to do the development and maintenance on your own. If it is too difficult for you, you could always pay for the services of a professional who would help out with the work. Hopefully these tips will be able to help you get that ideal hosting service you...

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What an Ultimate Website and CMS Package Should Have

What an Ultimate Website and CMS Package Should Have

Are you planning to get the ultimate website and CMS services but do not really know what it should contain? Here is a list to help you out. Domain Registration – websites come with Internet Protocol (IP) addresses. These are the numerical codes that are assigned to specific devices in a computer network that uses an IP for communication. IP addresses identifies a certain network interface or used for local addressing. Registering a domain is necessary for all websites in order for these sites to be identified instead of using their IP addresses which are often long strings of number that are difficult to remember. CMS Installation – the package should include installation of a content management system (CMS) in order for you to easily manage all the content that you upload. The CMS allows those people who do not have any background in visual design and coding to manage their websites efficiently. WP Security Tools – most websites use Word Press. It is an open-source CMS that is free to install, deploy, upgrade, and customize. This feature in the package will be of great help for those who intend to use Word Press because it gives a layer of security against possible compromise such as hacking. Mobile Device Version – a lot of people are already using their mobile phones to browse and transact online. Thus, your package should also include a mobile version so that your customers can also access your website and your services through their phones. Back-up Routine – this feature is very ideal to ensure that all information and data in the website is backed-up in a physical or virtual storage system in case that the website gets compromised. Advanced Editor – this allows for more customization in setting-up the website. If there are parts in the website that has to be enhanced, it would be easier to do so with this feature. Social Media Integration – it is important for the website to be readily integrated in certain social media sites as these sites help in promotion and advertising. Live Sales Chat – off-site customer support in real-time is always valued by customers, thus make sure that you have a live sales chat feature available. Spam Blocking – this protects your website from receiving spams used for advertising. It readily blocks comments, emails, and other forms of spam without you having to delete them one by one. E-commerce – if your business involves selling, make sure that it includes an e-commerce platform that can be easily customized to make online selling much easier. Website Design – it should also include design features that complement in website promotion and sales such as sliding images, photo gallery, sidebar forms, contact forms, custom sidebars, site search, among others. Search Engine Optimization – this will help in increasing your website’s presence and visibility. Websites need to be promoted so that your target audience would know that they exist. This is what SEO is best in. It offers strategies that help rank websites in search engines so that they could be easily seen by your target audience. Support Services – these include hosting maintenance and support, security upgrades, service consultation, among others. All these to ensure that your website will always be online and when there are some issues that need to be resolved your provider will be able to help you out. Now that you have these, then you are good to go. Just make sure that you get all these from a reliable...

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Top Reasons Why Websites Fail

Top Reasons Why Websites Fail

Anyone who is planning to finally make that giant leap to start their own website should know that it will not be a walk in the park. As there are things that has to be considered, there are also some factors that should be avoided – factors that contribute to a website’s failure. As a website services provider, let us discuss these factors below. Absence of Baseline Data Research is the framework from where the website will be built and the whole marketing campaign will be based on. Baseline data will determine the keywords that has to be used, the feasibility of the market, and the possible profit. It is important to know these things especially if you still do not have a specific niche to focus on. Also, in the absence of these basic data, most people tend to get mixed up in niches that are already crowded. These are niches wherein competition is stiff because they are in demand and has high profit. However, if you are still starting out and there are already many websites on this niche, you might find it difficult to penetrate the market and translate your efforts into profit. Squinting Priorities When starting out a website, people tend to have a certain target in mind. Of course, they would have a certain product that they want to promote. However, when they notice that it is not quite selling well, they end up finding the most sought after products in the market and place them all in their website, losing the website’s initial objective. Other website owners also become confused as to the people they should be targeting. Once you have a certain product to promote, you need to automatically identify the people whom you want to be visiting your website. Other people, however, fail to see this important detail and end up marketing to just anyone else. Planning Mishaps Another common mistake that needs to be avoided is the failure to plan what is going to happen to the website. This includes content and the promotional strategies that will be incorporated. When creating a website, every detail of what is going to be included in the site should help in improving its visibility. Thus, the content should all be strategically crafted. The marketing should also complement what the website wants to achieve and who it is intended for. Manpower Shortage This is intended for website owners. Do not be pre-occupied with simple and repetitive tasks. Hire somebody to do it for you so that you can focus on the general aspect of the operation. You can plan on what needs to be done and then hire people to execute the plan. Evaluate if what they are doing is working and incorporate changes if it is...

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